Rimmel Kind & Free Mascara


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Rimmel's first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Rimmel's first clean mascara that delivers conditioning volume & length for up to 36 hours.

• Formula infused with organic certified shea butter (5%) and biotin.

• rimmel's 1st bio based brush made from 100% bio based fibers.

• Made with 99% ingredients of natural origin.

• Without perfumes.

• Water resistant.